Our Values

We value the individual worth, dignity, and well-being of those with whom we work, study, and serve. The core values that guide our conduct, performance, and decisions are:

   Integrityto be honest, ethical, and consistent in our actions
   Research focus to see knowledge and new ways for organizations to grow and prosper
   Service to understand and respond to the needs of our customers and the community
   Creativity to embrace openness and innovation
   Compassion to treat others with kindness and empathy
   Dedication to maintain an honest commitment to completion
   Collaboration to work together regardless of organizational boundaries
   Excellence to pursue being the best at what we choose to do


Our Vision

We will provide our clients with professional services with a commitment to quality.
Our goal is to consistently secure and establish the best professional knowledge and services for our clients.

Our Founder

Called a "business development and financial growth strategist", David Eller provides advice to organizations committed to growing their revenue sources while increasing financial performance. For the past thirty years he has led business growth projects requiring cost reduction programs, financial risk simulation, establishing new profit centers, and corporate financing. While working in industry, he was the Director of Business Development and Strategic Studies for Gulf Oil Corporation. Before joining Gulf, he was the Senior Wall Street bond trader and investment advisor with Mellon National Bank and Trust Company. David received a B. S. in Finance from the Pennsylvania State University with graduate studies in Business Administration and International Affairs from the University of Pittsburgh. He has completed numerous management programs including the Sloan School, Massachusetts Institute of Technology. The FINANCE GUY organization is an underwriting participant in the new venture capital offerings from Kleiner Perkins, New Enterprise, and others. David is an active participant with the Hospitality Financial and Technology Professionals, Association for Corporate Growth, Florida Venture Forum, U. S. Green Building Council (USGBC), TIE-The Indus Entrepreneurs, Economic Development Commission of Florida, and other community organizations.

David is a popular national writer and speaker about cost cutting, financial risk assessment, and business growth strategies for the Association for Corporate Growth, Hospitality Financial and Technology Professionals, Orlando Business Journal, and Maverick Business Journal. He has served on the National Editorial and Communications Council for the Hospitality Financial and Technology Professionals (HFTP). David's research focus is on innovative strategies for reducing costs, using financial risk simulation models for improving cash flow, and the development of new profit centers.

David has assumed numerous domestic and international consulting and financing assignments with the Holiday Inns of America, 7-Eleven, Mellon Bank, Gulf Oil Corporation, Royal Family of Saudi Arabia, King Faisal Foundation, KLM Royal Dutch Airlines, Martin Air Airlines, Gerber Foods, Carnegie Mellon University, U.S. Department of Energy, General Atomic, and others. His industry and management experience includes management assignments for the hospitality, money and banking, oil, construction, green buildings, and healthy building industries.

Our Team

Our financial implementation team has decades of professional experience in conducting cost reduction surveys, financial risk simulation models, and providing business growth solutions. Our team have a range of skills and offer the most accurate and innovative solutions that can be obtained.

Our Company

Our company provides the overall management strategies, marketing and business development solutions for guiding our strategic alliance partners.

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