Industry: Nuclear Energy Size: Nuclear Reactor & Fuel Cores
Challenge: Need For Low Cost Nuclear Financing Services
Because of the large cost for nuclear reactors and fuel cores, General Atomic Corporation was not competitive in the sales of their HTGR nuclear reactors and fuel cores. The company’s existing sales financing program was not working as desired resulting in countless lost sales.
Solution: New: Nuclear Business Lease Financing Program
ELLER’S strategic situation review process made the big difference in developing an understanding of the needs and roadblocks with the current sales and marketing approach. With ELLER’S strategic development process new financing strategies were identified and researched as possible new solutions.
Credit Suisse First Boston was retained to assist with the development of new lease financing techniques for the nuclear reactor and fuel core sales. It was only after using ELLER’S approach that new and very innovative solutions were discovered and implemented that sales started to accelerate.
Results: Significant Increases in Sales and Financing Projects.
Since the early analysis of General Atomic’s strategic situation and ELLER’S development of the nuclear lease finance program they have achieved following results:
- Increased the ability to close more nuclear sales.
- Grown from being unable to compete with high sales costs to being able to offer lower purchase costs with lease financing alternatives.
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